The former Fallsway Spring & Equipment Co. warehouse, near Little Italy in Baltimore, serves as the high-tech headquarters and home of the contemporary digital advertising and e-commerce agency known as Groove. “I felt that having a unique office setting that was comfortable yet high-tech and cool would really influence business,” says Giffin. The new 10,000-square-foot office space is a nod to Baltimore’s industrial history with steelwork, exposed brick and rafters that support this large, light-filled office space.
“It’s extremely challenging to build a large building out like this and Stephanie was there with me along the way. I also had such a high degree of trust in her that when she pushed me on certainly elements, as much as I wanted to push back, I knew that it was inherently right. The texture of the pillows, the colors, the wood, the metal…all of that together...her attention to detail was amazing.”
- Ethan Giffin, CEO
ARCHITECT: Urban Design Group BUILDER: Union Box Company PROJECT MANAGEMENT: Procor Group SYSTEMS FURNITURE: Hyperspace CUSTOM BAR & MILLWORK: Anything Wood & Metal PHOTOGRAPHY: Craig Weiman